Marketing Data Analyst

OLIVER

Toronto, Ontario, Canada
On-site
Hands-on experience with major llms
Setting diverse measurement frameworks
Analyzing cross-channel gen ai content performance
This role is part of a pioneering initiative to lead the future of generative AI within a global brandtech group

Job Summary

  • This role is part of a pioneering initiative to lead the future of generative AI within a global brandtech group.
  • The successful candidate will set, track, and evaluate KPIs for cross-channel generative AI content campaigns and pilots.
  • You will combine diverse data sources including metadata to create actionable insights that drive continuous content optimization.

Matching Summary

This role is part of a pioneering initiative to lead the future of generative AI within a global brandtech group.

Skills & Requirements

Must-have

  • Hands-on experience with major LLMs
  • Setting diverse measurement frameworks
  • Analyzing cross-channel Gen AI content performance
  • Utilizing attribution and MMM techniques
  • Designing real-time performance dashboards

Nice-to-have

  • Building bespoke predictive models
  • Exploring emerging Gen AI analytics capabilities
  • Integrating social listening and search data
  • Innovative approach to consumer insights

Key Requirements

  • Strong analytics and data-driven experience
  • Deep understanding of ad account setups and metrics
  • Expertise in digital media and brand data evaluation

Work Rights

Not specified

Tailored Resume

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