The purpose of this role is to set the strategic direction for the team, taking ownership of the overall Paid Search discipline in the market
Job Summary
The purpose of this role is to set the strategic direction for the team, taking ownership of the overall Paid Search discipline in the market.
Key responsibilities include developing and authoring the overall team strategy and approach to Paid Search, ensuring best practice, consistency, and innovation.
The role involves liaising with other channel leaders for standardized work output and engaging in cross-channel strategic planning, while ensuring the annual budget is met and profitability is maintained.
Matching Summary
The purpose of this role is to set the strategic direction for the team, taking ownership of the overall Paid Search discipline in the market.