Business Analyst – Marketing Platform Ops (manager / Senior Manager)
Novartis
Hyderabad, India
Crm platform expertise
Business process mapping
Agile/scrum delivery experience
The Business Analyst plays a pivotal role in shaping and delivering future-state CRM capabilities as part of a global transformation program within the pharmaceutical sector
Job Summary
The Business Analyst plays a pivotal role in shaping and delivering future-state CRM capabilities as part of a global transformation program within the pharmaceutical sector.
Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.
You can find everything you need to know about our benefits and rewards in the Novartis Life Handbook.
Matching Summary
The Business Analyst plays a pivotal role in shaping and delivering future-state CRM capabilities as part of a global transformation program within the pharmaceutical sector.
Skills & Requirements
Must-have
CRM platform expertise
Business process mapping
Agile/Scrum delivery experience
Functional specifications development
Stakeholder communication
Test planning and execution
Nice-to-have
Exposure to Veeva/Salesforce CRM
Pharma commercial excellence experience
AI/ML-driven CRM use cases knowledge
Cross-functional collaboration
Digital marketing understanding
Strategic marketing
Project management
Key Requirements
Bachelor’s degree in science, engineering, or business administration
5 to 12 years relevant Business Analyst experience
Experience in digital transformation or enterprise IT programs
Ability to translate business challenges into actionable specifications