AstraZeneca is seeking a Marketing Manager for their Shanghai office to develop and execute marketing strategies for their products. The role involves extensive customer engagement, brand planning, and collaboration with cross-functional teams to ensure effective campaign implementation and sales support
Job Summary
Develop effective selling tools with medical, sales, and regulatory teams and coordinate the implementation of critical external stakeholder activities.
Monitor and measure implementation of the plan against agreed measures, including market growth, AZ product growth, and market share.
Takes initiative to maintain and upgrade product knowledge through sourcing product information, reading clinical reports/publications, and medical journals.
Matching Summary
Match Score: 85
AstraZeneca is seeking a Marketing Manager for their Shanghai office to develop and execute marketing strategies for their products. The role involves extensive customer engagement, brand planning, and collaboration with cross-functional teams to ensure effective campaign implementation and sales support.
Skills & Requirements
Must-have
Customer insights analysis
Brand plan development
Marketing campaign execution
Sales team support
Product and therapy area knowledge
Nice-to-have
Cross-functional collaboration
Stakeholder influence
Strategic thinking
Key Requirements
Knowledge of own product and disease area
Understanding of national healthcare and regulatory environment