Client Lead

Wppmedia

Mumbai, India
On-site
12+ years of overall experience
Digital planning and analytics background
Custom audience segments from owned assets
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale

Job Summary

  • WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.
  • The role involves ensuring data integration, driving audience solutions, and building/operationalizing the FPD architecture.
  • WPP Media offers investment in employee growth, access to global networks, and a variety of benefits including competitive medical, retirement plans, and paid time off.

Matching Summary

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.

Skills & Requirements

Must-have

  • 12+ years of overall experience
  • Digital planning and analytics background
  • Custom audience segments from owned assets
  • First-party data audiences and owned platforms
  • Business strategies and growth marketing
  • Performance campaigns for portals and apps
  • Data Science and Analytics experience

Nice-to-have

  • GA, A/B Testing implementation expert
  • Independent consulting background
  • Google marketing platform exposure
  • GCP and BigQuery experience
  • SQL background
  • Global delivery centers experience
  • Digital media platforms and plans knowledge

Key Requirements

  • 12+ years of overall experience
  • Digital Planning and analytics background
  • Working on custom audience segments
  • Worked on first party data audiences
  • Understanding of business strategies
  • Worked on performance campaigns
  • Some experience in Data Science and Analytics

Work Rights

Not specified

Tailored Resume

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