Director - Performance Marketing Category Computer/software Location Toronto, Ontario Job Type Full Time

hireVouch

Toronto, Ontario, Canada
On-site
Paid acquisition across major channels
Performance growth model
End-to-end campaign strategy
Own the paid acquisition engine across key channels including Google/YouTube, Meta, TikTok, Apple Search Ads, and affiliates

Job Summary

  • Own the paid acquisition engine across key channels including Google/YouTube, Meta, TikTok, Apple Search Ads, and affiliates.
  • Build and maintain a performance growth model connecting spend to cohort quality, LTV, payback, and margin to guide budget allocation.
  • Collaborate with Product, Engineering, and Data teams to ensure best-in-class attribution and measurement.

Matching Summary

Own the paid acquisition engine across key channels including Google/YouTube, Meta, TikTok, Apple Search Ads, and affiliates.

Skills & Requirements

Must-have

  • Paid acquisition across major channels
  • Performance growth model
  • End-to-end campaign strategy
  • Creative testing and iteration
  • Attribution and measurement
  • Experiment-driven growth culture
  • Channel-level forecasting and reporting
  • Optimize CAC and cohort quality

Nice-to-have

  • Startup or high-growth environments
  • Emerging paid platforms experience
  • Advanced attribution tools
  • Creative eye and copywriting

Key Requirements

  • 8+ years of experience in performance marketing
  • Proven ability to scale spend while improving efficiency
  • Deep expertise in measurement and attribution
  • Strong data fluency and comfort with metrics
  • Experience collaborating with Product and Engineering
  • Strong creative judgment and testing programs
  • Startup mindset: pragmatic and high-ownership

Work Rights

Not specified

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