Planful is seeking a Senior ABM Campaign Manager to lead account-based marketing initiatives targeting enterprise and upper mid-market segments in North America. The ideal candidate should have extensive experience in B2B marketing, particularly in account-based marketing, and a strong ability to collaborate with sales teams to drive pipeline generation and progression
Job Summary
Lead the development and execution of 1:1 and 1:few account-based marketing programs for North America Enterprise and Upper Mid Market Segments.
Align closely with enterprise Account Executives and SDRs to synchronize ABM campaigns with sales plays and account planning, focusing on accelerating active deals.
Planful offers a high-impact role at the forefront of enterprise growth strategy, with benefits including volunteer days, birthday PTO, and team off-sites.
Matching Summary
Match Score: 85
Planful is seeking a Senior ABM Campaign Manager to lead account-based marketing initiatives targeting enterprise and upper mid-market segments in North America. The ideal candidate should have extensive experience in B2B marketing, particularly in account-based marketing, and a strong ability to collaborate with sales teams to drive pipeline generation and progression.
Salary
$120,000 - $160,000 USD per year + corporate performance bonus
Skills & Requirements
Must-have
1:1 and 1:few ABM strategy
Account selection and prioritization
Personalized campaign execution
Sales and marketing alignment
Pipeline generation and progression
Nice-to-have
Enterprise SaaS experience
Creative storytelling capabilities
Cross-functional collaboration
Key Requirements
5+ years in B2B marketing
2+ years in account-based marketing
Experience with an ABM platform
Proficiency in Salesforce and marketing automation