Head, High Net Worth Marketing & Customer Segment Strategy

Prudential

Kuala Lumpur, Malaysia
Hnw segment strategy
Customer experience governance
Advisory platform building
The Head of HNW Marketing & Customer Segment Strategy is responsible for building and leading PAMB High Net Worth business franchise, shaping the strategic direction, customer experience, advisory capabilities, and ecosystem partnerships for the affluent and HNW segments

Job Summary

  • The Head of HNW Marketing & Customer Segment Strategy is responsible for building and leading PAMB High Net Worth business franchise, shaping the strategic direction, customer experience, advisory capabilities, and ecosystem partnerships for the affluent and HNW segments.
  • This role owns the end-to-end segment strategy, drives business performance in close partnership with Distribution, Underwriting, Product, and Operations, and elevates Prudential’s brand presence among Malaysia’s wealthy individuals and families.
  • Prudential pledges to make Prudential a place where you can Connect, Grow, and Succeed, fostering a culture where diversity is celebrated and inclusion is assured.

Matching Summary

The Head of HNW Marketing & Customer Segment Strategy is responsible for building and leading PAMB High Net Worth business franchise, shaping the strategic direction, customer experience, advisory capabilities, and ecosystem partnerships for the affluent and HNW segments.

Skills & Requirements

Must-have

  • HNW segment strategy
  • customer experience governance
  • advisory platform building
  • distribution partnership
  • underwriting approach
  • stakeholder management

Nice-to-have

  • thought leadership
  • strategic partnerships
  • wealth structuring
  • legacy planning
  • business succession

Key Requirements

  • 15-20 years insurance industry experience
  • Deep product, marketing, distribution exposure
  • HNW and complex case expertise
  • Proven distribution engagement
  • Translate products to propositions
  • Build/scale new initiatives/teams

Work Rights

Not specified

Tailored Resume

Cover Letter