Ec Brand Manager-social Media-上海

Pfizer

Shanghai, China
Not specified
3+ years social media operations experience
Kol/koc management in healthcare
Prescription drug compliance knowledge
Pfizer is seeking an Ec Brand Manager for Social Media in Shanghai, focusing on developing data-driven social media strategies for prescription drug audiences. The role involves collaboration with healthcare influencers, ensuring compliance with advertising regulations, and leveraging analytics to optimize social media performance

Job Summary

  • Develop and implement data-driven social media strategies tailored to prescription drug audiences across platforms like Douyin, WeChat, and professional forums.
  • Lead KOL/KOC collaborations to co-create compliant, educational, and engaging content while strictly adhering to medical, legal, and regulatory standards.
  • Collaborate with cross-functional teams including Medical Affairs and Legal to align social media efforts with business goals and manage crises swiftly.

Matching Summary

Match Score: 85

Pfizer is seeking an Ec Brand Manager for Social Media in Shanghai, focusing on developing data-driven social media strategies for prescription drug audiences. The role involves collaboration with healthcare influencers, ensuring compliance with advertising regulations, and leveraging analytics to optimize social media performance.

Skills & Requirements

Must-have

  • 3+ years social media operations experience
  • KOL/KOC management in healthcare
  • Prescription drug compliance knowledge
  • MLR review process expertise
  • Data-driven strategy execution

Nice-to-have

  • Experience with live Q&A formats
  • Cross-functional collaboration skills
  • Agile response to misinformation
  • Patient-friendly content translation

Key Requirements

  • 3+ years social media operations experience
  • Healthcare or highly regulated industry background
  • Familiarity with prescription drug business models

Work Rights

Not specified

Tailored Resume

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