Digital Platforms & Audience Development, Senior Manager
Columbia Records
Malaysia
On-site
Develop digital marketing strategies
Manage youtube channel optimization
Drive social media audience growth
This newly created role is responsible for developing and executing digital marketing strategies to grow audiences and maximize revenue across key platforms
Job Summary
This newly created role is responsible for developing and executing digital marketing strategies to grow audiences and maximize revenue across key platforms.
The position requires managing artist channels on YouTube and driving engagement through short-form video content on TikTok and Instagram.
Candidates will collaborate with A&R and creative teams to align platform strategies with artist development and release campaigns.
Matching Summary
This newly created role is responsible for developing and executing digital marketing strategies to grow audiences and maximize revenue across key platforms.
Skills & Requirements
Must-have
Develop digital marketing strategies
Manage YouTube channel optimization
Drive social media audience growth
Analyze platform analytics data
Collaborate with A&R and marketing teams
Nice-to-have
Experience in music industry
Understanding of catalogue marketing
Familiarity with first-party CRM data
Interest in emerging digital trends
Experience working with influencers
Key Requirements
Bachelor's degree in Marketing or related field
4-6 years experience in digital marketing
Experience in music or entertainment industry preferred