Senior Director, Experience Design & Connection Planning - Sparkling Flavors

Coca-Cola HBC AG

Shanghai, China
Fully remote
End-to-end consumer and shopper experiences
Brand ambition with creative, media, and commerce
Scalable experience ecosystems
This role shapes scalable experience ecosystems that enhance relevance, accelerate conversion, and build long-term brand equity across a dynamic and evolving portfolio

Job Summary

  • This role shapes scalable experience ecosystems that enhance relevance, accelerate conversion, and build long-term brand equity across a dynamic and evolving portfolio.
  • Establish next-generation consumer and shopper engagement strategies across digital and physical environments, delivering seamless experiences before, during, and after purchase.
  • Be embraced for who you are and empowered to use your voice to help others find theirs.

Matching Summary

This role shapes scalable experience ecosystems that enhance relevance, accelerate conversion, and build long-term brand equity across a dynamic and evolving portfolio.

Skills & Requirements

Must-have

  • End-to-end consumer and shopper experiences
  • Brand ambition with creative, media, and commerce
  • Scalable experience ecosystems
  • Path-to-purchase frameworks
  • Consumer and shopper engagement strategies
  • Human-centered design thinking

Nice-to-have

  • Growth mindset and continuous learning
  • Curious, empowered, inclusive, and agile behaviors
  • Nurturing an inclusive culture
  • Balancing bold experimentation with pragmatism

Key Requirements

  • At least 12 years Marketing, media, and leadership experience
  • Experience with connections, digital marketing, media strategy
  • Experience in working in consumer and shopper/commercial plans
  • Experience working in cross-functional teams
  • Expertise in working with different external partners
  • Communicating, influence and negotiate across multiple stakeholders

Work Rights

Not specified

Tailored Resume

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