The role involves conducting research to define targeted customer segments and determining key values that drive buying behavior
Job Summary
The role involves conducting research to define targeted customer segments and determining key values that drive buying behavior.
Candidates will develop brand positioning, marketing themes, and media channels aligned with target demographics while overseeing marketing material distribution.
The company offers exposure to world-class leaders and global learning programs to support career development in an agile work environment.
Matching Summary
The role involves conducting research to define targeted customer segments and determining key values that drive buying behavior.
Skills & Requirements
Must-have
7+ years brand management experience
Market research and data interpretation
Multichannel marketing concepts
Consumer goods industry background
Nice-to-have
Agile work environment experience
Global marketing leader exposure
Creative and analytical abilities
Collaborative team management skills
Key Requirements
Bachelor's degree in Marketing or Business
7+ years of relevant experience
Proficiency in marketing software and social media