Lead the planning, execution, and strategy functions for Dentsu programmatic, driving revenue growth and building end-to-end campaign strategies
Job Summary
Lead the planning, execution, and strategy functions for Dentsu programmatic, driving revenue growth and building end-to-end campaign strategies.
Develop and own programmatic campaign planning, execution, and strategy, implementing advanced targeting and driving adoption across various ad formats.
Build, lead, and mentor a programmatic team, bringing innovation to client KPIs and ensuring operational excellence.
Matching Summary
Lead the planning, execution, and strategy functions for Dentsu programmatic, driving revenue growth and building end-to-end campaign strategies.
Skills & Requirements
Must-have
Programmatic campaign planning and execution
DV360, TTD, Amazon, Criteo, Xandr DSP expertise
Client relationship management and pitches
Team leadership and mentorship
Omni-channel campaign strategy development
Ad format innovation and adoption
Nice-to-have
Industry trend awareness
AI and ML integration
Cross-device and CTV targeting
Key Requirements
6-8 years of experience
5+ years in an agency environment
Expertise in building PPT decks and running client meetings
Familiarity with DMP, CDP, and ad-servers
Proficiency in Excel, Google Analytics, PowerPoint, PowerBI
Understanding of YouTube ad formats and reach planning
Experience scaling programmatic offerings
Familiarity with identity solutions and privacy regulations