Senior Manager, Web Analytics, Content And User Insights

pfizer.ch

Base: $124,400.00 - $207,400.00; bonus/equity: 17....
Hybrid
Web analytics and content intelligence
User behavior analysis
Multi-touch attribution models
Pfizer is seeking a Senior Manager for Web Analytics and Content Intelligence who will enhance the company's digital presence through data-driven insights. The role involves collaborating with various teams to optimize media campaigns and website performance while leveraging advanced analytics techniques

Job Summary

  • Drive the development and implementation of cutting-edge web analytics and content intelligence analyses to enhance Pfizer's digital presence and competitive advantage.
  • Manage web analytics and creative reporting, providing insights into user behavior and optimization recommendations, and collaborate with agency partners for measurement excellence.
  • This position offers a competitive salary range, eligibility for bonuses and long-term incentives, and comprehensive benefits including 401(k) matching and various leave options.

Matching Summary

Match Score: 85

Pfizer is seeking a Senior Manager for Web Analytics and Content Intelligence who will enhance the company's digital presence through data-driven insights. The role involves collaborating with various teams to optimize media campaigns and website performance while leveraging advanced analytics techniques.

Salary

Base: $124,400.00 - $207,400.00; Bonus/Equity: 17.5% bonus target; Benefits: Comprehensive and generous benefits and programs

Skills & Requirements

Must-have

  • Web analytics and content intelligence
  • User behavior analysis
  • Multi-touch attribution models
  • Adobe Analytics
  • Data-driven decision making
  • Cross-functional collaboration

Nice-to-have

  • Generative AI opportunities
  • Healthcare professional insights
  • Agile team player
  • Thrive under pressure

Key Requirements

  • 7+ years of web analytics experience
  • Bachelor's degree or equivalent experience
  • Permanent work authorization in the United States

Work Rights

Permanent work authorization required

Tailored Resume

Cover Letter