Not specified (assumed in-office due to nature of the role).
Develop promotional strategies for key accounts
Manage in-store activations and sampling roadshows
Oversee merchandising and planogram compliance
The Trade Marketing Executive position at NEWSYN BIOTECH PTE. LTD. involves developing and executing promotional strategies to enhance product visibility and sales within Singapore's retail environment. The role requires strong coordination with sales teams, management of promotional activities, and market analysis to optimize trade promotions
Job Summary
The role bridges brand marketing and sales by designing channel-specific strategies to drive off-the-shelf sales.
Responsibilities include executing monthly promotional calendars, managing Gift-With-Purchase programs, and coordinating in-store activations.
The candidate will oversee merchandising compliance, manage agency partnerships, and analyze market intelligence to track competitor activities.
Matching Summary
Match Score: 85
The Trade Marketing Executive position at NEWSYN BIOTECH PTE. LTD. involves developing and executing promotional strategies to enhance product visibility and sales within Singapore's retail environment. The role requires strong coordination with sales teams, management of promotional activities, and market analysis to optimize trade promotions.
Skills & Requirements
Must-have
Develop promotional strategies for key accounts
Manage in-store activations and sampling roadshows
Oversee merchandising and planogram compliance
Coordinate third-party agencies and promoters
Analyze trade promotion ROI and competitor activity
Nice-to-have
Experience with noodle category products
Strong negotiation skills with retail partners
Ability to train field teams on product knowledge
Key Requirements
Experience in trade marketing or brand management
Knowledge of Singapore retail landscape (FairPrice, Sheng Siong)
Proven ability to manage external agencies and field teams