The Director, Commerce Search will utilize their retail expertise to drive excellence in tactical activation of search-based activations, leading keyword strategy development, competitive research, campaign setup and management, and reporting of search media buys
Job Summary
The Director, Commerce Search will utilize their retail expertise to drive excellence in tactical activation of search-based activations, leading keyword strategy development, competitive research, campaign setup and management, and reporting of search media buys.
This role will be focused on search activations across several retailer media networks, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc., requiring an understanding of each platform's search offerings.
WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising, with benefits including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, and preferential partner discounts.
Matching Summary
The Director, Commerce Search will utilize their retail expertise to drive excellence in tactical activation of search-based activations, leading keyword strategy development, competitive research, campaign setup and management, and reporting of search media buys.
Salary
$100,000; Not specified; Not specified
Skills & Requirements
Must-have
Retail media network expertise
Keyword strategy development
Campaign setup and management
Competitive research
Retail bid management technologies
Client and agency team partnership
Nice-to-have
Entrepreneurial spirit
Bias for action and problem-solving
Embrace WPP & WPP Media core values
Foster a culture of respect
Key Requirements
7+ years of experience in biddable performance media execution or paid ecommerce
Experience managing a team of direct reports
Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience
Deep understanding of retail commercial elements
Experience with retail bid management platforms
Experience in campaign management across multiple retail platforms