Biogen is seeking an Associate Director of Data Science and AI to enhance marketing mix and resource optimization within their Data Science team. The ideal candidate will lead data modeling projects, utilizing machine learning to support strategic business decisions across various commercial functions
Job Summary
Lead development and deployment of Marketing Mix Models (MMM) to measure channel-level promotional impact.
Build resource allocation optimization frameworks to improve commercial investment efficiency.
Serve as the primary data science partner for U.S. commercial brand teams, translating business objectives into analytical frameworks.
Matching Summary
Match Score: 85
Biogen is seeking an Associate Director of Data Science and AI to enhance marketing mix and resource optimization within their Data Science team. The ideal candidate will lead data modeling projects, utilizing machine learning to support strategic business decisions across various commercial functions.