Assistant Manager/manager, Digital Engagement & Marketing

tech.gov.sg

Singapore
Content strategy development
Digital marketing campaigns
Social media content creation
You will be involved in a “glow-up” of one of NHB’s most loved websites – our heritage portal Roots.sg, working to refresh its offerings and develop content strategies to increase user engagement

Job Summary

  • You will be involved in a “glow-up” of one of NHB’s most loved websites – our heritage portal Roots.sg, working to refresh its offerings and develop content strategies to increase user engagement.
  • Responsibilities include developing and executing editorial strategies, managing content marketing budgets, and analysing performance metrics to deliver cost-effective campaigns.
  • You will create compelling digital and social content across various platforms, manage relationships with diverse content owners, and monitor digital trends to identify timely content opportunities.

Matching Summary

You will be involved in a “glow-up” of one of NHB’s most loved websites – our heritage portal Roots.sg, working to refresh its offerings and develop content strategies to increase user engagement.

Skills & Requirements

Must-have

  • Content strategy development
  • Digital marketing campaigns
  • Social media content creation
  • Data analytics and reporting
  • Content management systems
  • Google Analytics (GA4)

Nice-to-have

  • Storytelling for audience connection
  • Passion for heritage
  • Singapore's cultural landscape knowledge
  • Interactive content development

Key Requirements

  • Minimum 3 years of experience
  • Strong editorial skills
  • Proven ability to manage multiple content streams
  • Proficiency in Microsoft Office Suite
  • Familiarity with SEO principles

Work Rights

Not specified

Tailored Resume

Cover Letter