Digital Experience Analyst

Minor Hotels Australasia

Bangkok, Thailand
On-site
3-6 years experience in cro
Proven a/b testing execution
Strong analytical mindset
Minor Hotels Australasia is seeking a Digital Experience Analyst to enhance the performance of its global websites through data-driven optimization and experimentation initiatives. The role emphasizes conversion rate optimization and collaboration across international teams to improve digital guest experiences and increase booking conversions

Job Summary

  • The Digital Experience Analyst will lead the Conversion Rate Optimization program across Minor Hotels' global web platforms to drive revenue growth.
  • This role combines data analytics, experimentation design, and UX thinking to continuously improve digital guest journeys and increase booking conversion rates.
  • The successful candidate will operate at the intersection of business intelligence, product development, and technology while collaborating with global teams in Bangkok, Madrid, and Brisbane.

Matching Summary

Match Score: 85

Minor Hotels Australasia is seeking a Digital Experience Analyst to enhance the performance of its global websites through data-driven optimization and experimentation initiatives. The role emphasizes conversion rate optimization and collaboration across international teams to improve digital guest experiences and increase booking conversions.

Skills & Requirements

Must-have

  • 3-6 years experience in CRO
  • Proven A/B testing execution
  • Strong analytical mindset
  • Cross-functional collaboration skills
  • Stakeholder management abilities

Nice-to-have

  • Experience in hospitality or travel
  • Ecommerce booking platform knowledge
  • UX research methodologies
  • Design thinking principles
  • Fast-paced environment adaptability

Key Requirements

  • 3–6 years experience in conversion rate optimization
  • Experience executing A/B testing programs
  • Ability to manage multiple initiatives simultaneously

Work Rights

Not specified

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