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Pfizer is seeking a Paid Media & Booth Manager in Shanghai with expertise in digital marketing, particularly within the healthcare sector. The role focuses on optimizing paid media strategies and managing offline event activations while ensuring compliance with industry regulations.
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Job Summary
This role leads paid traffic acquisition and offline touchpoint initiatives for prescription drugs in the weight management field.
Candidates must navigate strict pharmaceutical advertising regulations to ensure all creatives pass Medical, Legal, and Compliance reviews.
The position offers the opportunity to work at the intersection of cutting-edge pharma and digital innovation while improving patient lives.
Matching Summary
Match Score: 75
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Pfizer is seeking a Paid Media & Booth Manager in Shanghai with expertise in digital marketing, particularly within the healthcare sector. The role focuses on optimizing paid media strategies and managing offline event activations while ensuring compliance with industry regulations.
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Skills & Requirements
Must-have
5+ years digital marketing experience
Prescription drug advertising knowledge
Booth activation and event management
SEM and information feed advertising
Pharmaceutical compliance regulations
Nice-to-have
Data-driven ROI optimization mindset
Strong project management skills
Collaborative team culture fit
Experience with offline to online conversion
Key Requirements
5+ years in digital marketing or media buying
Experience in healthcare or highly regulated industries
Proven track record in large-scale booth activations
Familiarity with prescription drug digital business models