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Acquire.ai is seeking a Head of Paid Acquisition for TechGen, focused on scaling lead generation for LoansOne, an Australian business loan brokerage. The ideal candidate will have extensive experience in managing large ad budgets, developing paid media strategies, and optimizing for lead quality and revenue impact.
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Job Summary
This role involves owning paid media strategy and scaling the company's lead volume from 2,000 to 10,000+ per month.
You will be accountable for lead volume, cost per lead, and funded deal impact rather than just traffic metrics.
The position requires deep expertise in multi-stage retargeting and full-funnel strategies across Google and Meta platforms.
Matching Summary
Match Score: 75
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Acquire.ai is seeking a Head of Paid Acquisition for TechGen, focused on scaling lead generation for LoansOne, an Australian business loan brokerage. The ideal candidate will have extensive experience in managing large ad budgets, developing paid media strategies, and optimizing for lead quality and revenue impact.
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Skills & Requirements
Must-have
Google Ads Search Display YouTube PMax
Meta Ads Facebook Instagram scaling
$300k+ monthly ad spend management
Multi-stage retargeting funnels
GA4 Google Tag Manager Meta Pixel
Full-funnel acquisition strategy TOFU MOFU BOFU
Nice-to-have
Aggressive optimiser mindset
Fast budget scaling comfort
Data-driven decision maker
Revenue-focused culture fit
Strong communicator skills
Key Requirements
4+ years hands-on paid media management experience
Proven track record in high-intent lead gen industries
Experience managing large ad budgets over $300k monthly