Lead, Customer Portfolio Growth Insights & Strategy

Prudential Corporation Asia Ltd

Singapore, Singapore
**
Customer portfolio growth strategy
Data translation to business insights
Salesforce business requirements definition
** Prudential Corporation Asia Ltd is seeking a Lead for Customer Portfolio Growth Insights & Strategy in Singapore. The role focuses on developing growth strategies and actionable insights to drive customer acquisition and retention, utilizing tools like Salesforce to translate data into business decisions. **

Job Summary

  • This role owns the growth strategy, insight agenda, and decision frameworks across Acquisition, Retention, Cross-sell, Partnerships & Digital.
  • Key responsibilities include setting the growth insights strategy, translating data into actionable recommendations, defining Salesforce business requirements, and owning propensity use-cases.
  • The role requires translating insights into prioritized actions, stakeholder alignment, and measurable outcomes, working closely with the Data Analytics function.

Matching Summary

Match Score: 75

** Prudential Corporation Asia Ltd is seeking a Lead for Customer Portfolio Growth Insights & Strategy in Singapore. The role focuses on developing growth strategies and actionable insights to drive customer acquisition and retention, utilizing tools like Salesforce to translate data into business decisions. **

Skills & Requirements

Must-have

  • customer portfolio growth strategy
  • data translation to business insights
  • Salesforce business requirements definition
  • propensity use-case definition
  • KPI framework and scorecard definition
  • experimentation and learning agenda

Nice-to-have

  • stakeholder leadership and influence
  • cross-functional alignment
  • executive communication and persuasion

Key Requirements

  • 10+ years in growth strategy, customer analytics translation, CRM strategy, lifecycle strategy, or commercial BI roles
  • Strong track record turning analytics into business decisions
  • Proven ability to write clear business requirements for CRM execution
  • Strong familiarity with analytics concepts
  • Tools literacy (SQL/BI familiarity beneficial; Tableau/Power BI/Qlik; data platforms familiarity)

Work Rights

Not specified

Tailored Resume

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