The Regional Activation Manager role is expected to provide day-to-day tactical marketing support and serve as the “feet on the street” to drive revenue and growth in the Upstate New York market
Job Summary
The Regional Activation Manager role is expected to provide day-to-day tactical marketing support and serve as the “feet on the street” to drive revenue and growth in the Upstate New York market.
This role is fully remote and requires reliable transportation, as it involves 100% travel throughout Upstate New York including Buffalo, Rochester, Syracuse, Binghamton, and Albany.
The overall goal of this position is to bring brands to life and support retail initiatives through the tactical ownership of various marketing initiatives.
Matching Summary
The Regional Activation Manager role is expected to provide day-to-day tactical marketing support and serve as the “feet on the street” to drive revenue and growth in the Upstate New York market.
Skills & Requirements
Must-have
Regional marketing program execution
Relationship-building and collaboration
Travel throughout Upstate New York
Marketing initiative ownership
Event coordination and sponsorship
Budget management and expense tracking
Nice-to-have
Self-directed and innovative
Strong communication skills
Project management skills
Adaptability in fast-paced environment
Flawless execution focus
Professionalism and integrity
Key Requirements
3+ years in sales or brand marketing
Bachelor’s degree preferred
Valid driver’s license
Ability to travel up to 30%
Pass required background checks
Compliance with cannabis industry regulations
Work Rights
Must be and remain compliant with all legal or company regulations for working in the industry