Marketing And Sales Research Director

WBRE/WYOU Nexstar Broadcasting Inc

Wilkes-Barre, PA, US
Fully remote
Audience measurement oversight
Comscore ad impact adobe analytics
Wide orbit media sales experience
The role involves overseeing audience measurements for both broadcast and digital platforms to enhance sales and marketing effectiveness

Job Summary

  • The role involves overseeing audience measurements for both broadcast and digital platforms to enhance sales and marketing effectiveness.
  • Candidates must provide valuable research data to Sales, News, and Promotions departments by compiling ratings, trends, and analysis.
  • This is an on-site position requiring daily presence in either the Wilkes-Barre or Harrisburg location five days a week.

Matching Summary

The role involves overseeing audience measurements for both broadcast and digital platforms to enhance sales and marketing effectiveness.

Skills & Requirements

Must-have

  • Audience measurement oversight
  • Comscore Ad Impact Adobe Analytics
  • Wide Orbit Media Sales experience
  • Client presentation skills
  • Digital campaign management

Nice-to-have

  • Strong problem-solving abilities
  • Excellent organizational skills
  • Team collaboration mindset
  • Creative presentation design
  • Deductive reasoning capabilities

Key Requirements

  • Bachelor's Degree in Marketing, Communications, English, or Statistics
  • 2-3 years of media research experience
  • Proficiency in Microsoft Office products
  • Knowledge of linear and digital media campaigns

Work Rights

Not specified

Tailored Resume

Cover Letter