Demand Generation Manager, Data Cloud

Workday

Pleasanton, CA, USA
Base: $136,500 - $204,700 usd (pleasanton); base: ...
Fully remote
5-7 years b2b marketing experience
Direct experience marketing to cio/cto personas
Hands-on co-marketing with technology partners
This role is part of the Global COE Growth Marketing team responsible for go-to-market strategy for Workday's AI products and capabilities

Job Summary

  • This role is part of the Global COE Growth Marketing team responsible for go-to-market strategy for Workday's AI products and capabilities.
  • You will own day-to-day program execution including building campaign briefs, drafting content, and managing timelines for Data Cloud initiatives.
  • The position offers a flexible work approach requiring at least 50% time in-office or field while providing competitive compensation and benefits.

Matching Summary

This role is part of the Global COE Growth Marketing team responsible for go-to-market strategy for Workday's AI products and capabilities.

Salary

Base: $136,500 - $204,700 USD (Pleasanton); Base: $115,200 - $204,700 USD (Other US locations); Bonus/Equity: Eligible for Workday Bonus Plan and annual refresh stock grants

Skills & Requirements

Must-have

  • 5-7 years B2B marketing experience
  • Direct experience marketing to CIO/CTO personas
  • Hands-on co-marketing with technology partners
  • Experience with data platforms or AI/ML products
  • Full-funnel demand program execution

Nice-to-have

  • Test-and-learn mindset
  • Bias for action in ambiguous environments
  • Strong written communication skills
  • Ability to simplify technical topics

Key Requirements

  • 5-7 years B2B marketing experience
  • Proven track record marketing to senior IT decision makers
  • Demonstrated hands-on co-marketing experience with SI partners

Work Rights

Not specified

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