Lead the development of integrated, insight-driven planning frameworks across multiple markets, translating business objectives into clear audience, channel, and investment strategies
Job Summary
Lead the development of integrated, insight-driven planning frameworks across multiple markets, translating business objectives into clear audience, channel, and investment strategies.
Collaborate closely with global, regional, and market teams, supporting framework adaptation, guiding decision-making, and presenting recommendations to stakeholders.
Identify new platforms, formats, and opportunities, ensuring strategic soundness and commercial effectiveness, while shaping planning methodologies and supporting junior team members.
Matching Summary
Lead the development of integrated, insight-driven planning frameworks across multiple markets, translating business objectives into clear audience, channel, and investment strategies.
Skills & Requirements
Must-have
integrated planning frameworks
insight-driven planning
communications and media planning
digital and platform-led channels
multi-market environments
data to inform recommendations
Nice-to-have
inclusive collaborator
effective communicator
leader who supports growth
commercial awareness
strategic curiosity
Key Requirements
Strong experience in communications and media planning
Experience in digital and platform-led channels
Experience across complex, multi-market environments
Skilled at using data for actionable recommendations