Senior Digital Director

Dentsu B2B APAC

Melbourne, Australia
On-site
Full-funnel digital strategy
Search, social, and programmatic
Measurement and data challenges
Lead full-funnel digital strategy across Retail, Auto, and FMCG clients, driving integrated planning across Search, Social, and Programmatic

Job Summary

  • Lead full-funnel digital strategy across Retail, Auto, and FMCG clients, driving integrated planning across Search, Social, and Programmatic.
  • Guide clients through measurement and data challenges, acting as a senior strategic advisor who can simplify complexity and influence at the highest level.
  • Shape a high-performing team, ensure strong commercial and operational hygiene, and deliver vertical-specific excellence.

Matching Summary

Lead full-funnel digital strategy across Retail, Auto, and FMCG clients, driving integrated planning across Search, Social, and Programmatic.

Skills & Requirements

Must-have

  • Full-funnel digital strategy
  • Search, Social, and Programmatic
  • Measurement and data challenges
  • Client advisory and influence
  • Team development and management
  • Retail, Auto, and FMCG verticals

Nice-to-have

  • Predict and plan for disruptive opportunities
  • Create new paths to growth
  • Meaningful progress and innovation

Key Requirements

  • Established media agency experience
  • Leadership level experience
  • Deep expertise across Search, Social, Programmatic, and GMP platforms
  • Full-funnel thinking and channel integration skills
  • Advanced measurement and first-party data strategies
  • Commercial acumen managing $10M+ portfolios
  • Strategic storyteller
  • People leader
  • Comfortable working across multiple fast-moving verticals

Work Rights

Not specified

Tailored Resume

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