This role is central to shaping the next phase of global brand and digital growth for Lifebuoy, a purpose-driven brand undergoing a major strategic reset
Job Summary
This role is central to shaping the next phase of global brand and digital growth for Lifebuoy, a purpose-driven brand undergoing a major strategic reset.
Key responsibilities include defining long-term brand strategy, leading social-first digital growth initiatives, and driving cross-functional and agency collaboration.
The company is committed to equity, inclusion, and diversity, encouraging employees to bring their 'Whole Self' to work.
Matching Summary
This role is central to shaping the next phase of global brand and digital growth for Lifebuoy, a purpose-driven brand undergoing a major strategic reset.
Skills & Requirements
Must-have
Masterbrand Transformation Leadership
Social First Digital Growth
Platform-native content expertise
Influencer and creator ecosystems
Cross-functional and agency leadership
Nice-to-have
Entrepreneurial mindset
Comfort with ambiguity
Eye for beauty
Personal and beauty categories experience
Key Requirements
At least 7+ years' experience in Marketing
Experience in Global & Local Marketing
Experience leading Global projects
Strong background in innovation, mix development, and communication development
Experience with multi-culture working context
Ability to use real-time analytics for rapid optimization
Skilled in social listening, culture spotting, and digital trend mapping