Channel Brand Manager - Government Services

GN Audio/Hearing

Shakopee, MN, United States
Base: $85,000.00 - $100,000.00; bonus/equity: disc...
Fully remote
Channel-specific marketing plans
Product launch campaigns
Integrated marketing programs
This role leads the development and execution of channel-specific product launch campaigns and integrated marketing programs that build awareness and preference with government customers

Job Summary

  • This role leads the development and execution of channel-specific product launch campaigns and integrated marketing programs that build awareness and preference with government customers.
  • Partnering closely with Sales, Product Management, Marketing, and other internal stakeholders, the Channel Brand Manager translates GN’s growth strategies and market opportunities into impactful Government Services marketing and communication strategies.
  • GN offers a competitive benefits package, including annual bonuses, health insurance, a 401(k) plan, and paid vacation and holidays.

Matching Summary

This role leads the development and execution of channel-specific product launch campaigns and integrated marketing programs that build awareness and preference with government customers.

Salary

Base: $85,000.00 - $100,000.00; Bonus/Equity: discretionary bonus; Benefits: health insurance, 401(k) plan, paid vacation and holidays

Skills & Requirements

Must-have

  • Channel-specific marketing plans
  • Product launch campaigns
  • Integrated marketing programs
  • Digital marketing campaigns
  • Sales collateral development
  • Brand consistency across channels

Nice-to-have

  • Strategic brand ambassador
  • Customer-centric content creation
  • Data-informed improvements
  • Proactive risk management
  • Innovative sound solutions

Key Requirements

  • 4+ years of marketing experience
  • Bachelor's degree in Marketing, Communications, Business or related field
  • Experience in B2B or B2B2C environment
  • Experience in medical device or hearing industry

Work Rights

Not specified

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