Senior Manager, Brand Management – League Of Legends: Wild Rift

Riot Games

Shanghai, China
On-site
Global brand strategy
Integrated product marketing
Player-centered experiences
Own the end-to-end brand narrative and holistic global brand & product marketing strategy for Wild Rift

Job Summary

  • Own the end-to-end brand narrative and holistic global brand & product marketing strategy for Wild Rift.
  • Build, guide, and inspire a high-performing brand management team that drives sustainable player growth and champions excellence in brand craft.
  • Serve as the accountable leader for day-to-day partnership with Tencent (K6) as the publisher of Wild Rift in China.

Matching Summary

Own the end-to-end brand narrative and holistic global brand & product marketing strategy for Wild Rift.

Skills & Requirements

Must-have

  • Global brand strategy
  • Integrated product marketing
  • Player-centered experiences
  • Cross-functional collaboration
  • Global publishing partnership

Nice-to-have

  • Thrives in ambiguity
  • Mentorship and people growth
  • Cultural resonance
  • Adaptability and curiosity

Key Requirements

  • 8+ years brand/product marketing experience
  • 3+ years management experience
  • Fluency in Mandarin Chinese and English
  • Demonstrated success in campaign strategy
  • Deep familiarity with global games marketing

Work Rights

Not specified

Tailored Resume

Cover Letter