Sr Analyst Performance & Insights

Target Inc

Bangalore, India
On-site
Digital marketing performance measurement
Advanced analytical solutions
Test/control experimentation
The Performance & Insights team is responsible for delivering campaign performance and insights to advertisers

Job Summary

  • The Performance & Insights team is responsible for delivering campaign performance and insights to advertisers.
  • You will play an integral part in shaping how Roundel advances its analytic capabilities & related processes from a measurement and reporting perspective.
  • Success in the role will be tied to your ability to blend deep analytics and insights experience in a retail and/or digital media context.

Matching Summary

The Performance & Insights team is responsible for delivering campaign performance and insights to advertisers.

Skills & Requirements

Must-have

  • digital marketing performance measurement
  • advanced analytical solutions
  • test/control experimentation
  • econometric models
  • SQL, R and/or Python
  • agile environment

Nice-to-have

  • retail media context
  • consultative problem-solving
  • matrixed, cross-functional structure
  • inclusive learning environment

Key Requirements

  • 5+ yrs of working experience in digital advertising, client consulting and/or retail analytics
  • Masters or bachelor’s degree in Analytics, Business Intelligence, Economics, or Engineering
  • Hands-on experience in applied analytics, model building and statistical method selection
  • Experience in new solution development, including media measurement, device/app measurement, alongside expertise in incrementality measurement through various Lift studies
  • Intermediate (or higher) capabilities with SQL, R and/or Python

Work Rights

Not specified

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