Senior Director, Marketing Effectiveness

Dentsu

New York, NY, USA
Base: $150,750 - $190,000; bonus/equity: not speci...
Hybrid
10+ years quantitative business experience
5+ years marketing analytics in social media
Advanced sql python or r programming skills
This role combines deep social experience and analytics rigor to create best practices for social measurement across all platforms

Job Summary

  • This role combines deep social experience and analytics rigor to create best practices for social measurement across all platforms.
  • The position requires setting the vision for a next-gen social measurement approach while partnering with clients on test design and capabilities.
  • Benefits include medical, vision, dental insurance, 401k, flexible paid time off, and at least 15 paid holidays per year.

Matching Summary

This role combines deep social experience and analytics rigor to create best practices for social measurement across all platforms.

Salary

Base: $150,750 - $190,000; Bonus/Equity: Not specified; Benefits: Medical, vision, dental, life, disability, 401k, PTO, parental leave

Skills & Requirements

Must-have

  • 10+ years quantitative business experience
  • 5+ years marketing analytics in social media
  • Advanced SQL Python or R programming skills
  • Expertise in MMM MTA and A/B testing
  • Deep knowledge of Meta TikTok YouTube attribution

Nice-to-have

  • Strong storytelling and communication abilities
  • Experience with white papers and thought leadership
  • Ability to drive new business growth efforts
  • Collaborative partnership with internal stakeholders

Key Requirements

  • Bachelor's degree in Statistics Economics Data Science or related field
  • 10+ years in a quantitative business environment
  • 5+ years in marketing analytics specifically within social media
  • Advanced proficiency in data visualization tools like Tableau Power BI
  • Experience with digital tracking limitations and advantages

Work Rights

Not specified

Tailored Resume

Cover Letter