Ad/smm-pantumor -上海

AstraZeneca

Shanghai, , China
Therapeutic area strategy development
Marketing mix management
Product launch planning
The role involves developing a Therapeutic Area Strategy to optimize product fit and portfolio strength over a 5-year horizon

Job Summary

  • The role involves developing a Therapeutic Area Strategy to optimize product fit and portfolio strength over a 5-year horizon.
  • The position leads a cross functional Brand Team to align brand strategy with company priorities and ensures effective collaboration with regional sales management.
  • The job requires managing budgets, maximizing promotional impact, maintaining relationships with key opinion leaders, and recruiting and developing marketing talent.

Matching Summary

The role involves developing a Therapeutic Area Strategy to optimize product fit and portfolio strength over a 5-year horizon.

Skills & Requirements

Must-have

  • Therapeutic Area Strategy development
  • Marketing mix management
  • Product launch planning
  • Cross functional team leadership
  • Budget management and cost control
  • KOL relationship development
  • Performance management for PMs

Nice-to-have

  • Global network building
  • Training program development
  • Market intelligence collaboration
  • Talent coaching and feedback
  • Symposia planning
  • Promotional impact maximization

Key Requirements

  • Experience in pharmaceutical marketing
  • Ability to lead cross functional teams
  • Performance management skills
  • Experience with marketing budget oversight
  • Recruitment and talent development experience

Work Rights

Not specified

Tailored Resume

Cover Letter