Develop and execute O2O channel growth strategies for assigned categories based on market trends, platform dynamics, and consumer needs, aligning with company business objectives
Job Summary
Develop and execute O2O channel growth strategies for assigned categories based on market trends, platform dynamics, and consumer needs, aligning with company business objectives.
Drive content creativity and production around consumer insights, scenarios, and medical endorsements to build audience assets and data banks.
Build a competitive, professional, and multi-functional team capable of data management, market insight, consumer research, sales negotiation, and content production to lead brands to become competitive leaders in the instant retail industry.
Matching Summary
Develop and execute O2O channel growth strategies for assigned categories based on market trends, platform dynamics, and consumer needs, aligning with company business objectives.
Skills & Requirements
Must-have
O2O channel strategy
consumer insights and data
platform partnership management
cross-channel growth collaboration
team building and leadership
Nice-to-have
human understanding and trusted science
agile, performance-focused culture
purpose-driven consumer company
Key Requirements
Bachelor's degree or higher
8+ years of experience in pharmaceutical retail, new pharmaceutical retail, or digital marketing