Senior Analyst, Measurement & Attribution

Dentsu Aegis Network

Chicago, United States
$78,000-$107,000; not specified; medical, vision, ...
Fully remote
Attribution modeling
Data science techniques
Marketing effectiveness measurement
You will play an important role in our US-based attribution modeling capabilities, using data science techniques to examine marketing activities and estimate their growth to our clients

Job Summary

  • You will play an important role in our US-based attribution modeling capabilities, using data science techniques to examine marketing activities and estimate their growth to our clients.
  • Key responsibilities include managing data collection with clients, developing reports, implementing and refining attribution models, and interpreting model estimates.
  • Benefits include medical, vision, and dental insurance, life insurance, disability insurance, 401k, flexible paid time off, and paid holidays.

Matching Summary

You will play an important role in our US-based attribution modeling capabilities, using data science techniques to examine marketing activities and estimate their growth to our clients.

Salary

$78,000-$107,000; Not specified; Medical, vision, and dental insurance, Life insurance, Short-term and long-term disability insurance, 401k, Flexible paid time off, At least 15 paid holidays per year, Paid sick and safe leave, and Paid parental leave

Skills & Requirements

Must-have

  • attribution modeling
  • data science techniques
  • marketing effectiveness measurement
  • Python and R modeling
  • GCP and AWS experience

Nice-to-have

  • client data collection management
  • innovation in analytics
  • collaboration with global teams
  • Databricks experience
  • Tableau or Power BI experience

Key Requirements

  • Bachelor's degree in statistics, economics, applied mathematics, optimization, computer science, or physics
  • 2+ years of experience in marketing effectiveness measurement
  • Experience with TV, digital media, and CRM data
  • Knowledge of regression, mixed regression, and machine learning techniques
  • Experience presenting information to various audiences

Work Rights

Not specified

Tailored Resume

Cover Letter