Senior Marketing Manager, Home Buying - 12 Month Secondment

369

Home loan acquisition and go-to-market
Creative and media performance focus
Strategy development, insights, creative, media, optimisation
Own and deliver end-to-end home loan acquisition and go-to-market activity with a strong creative and media performance focus

Job Summary

  • Own and deliver end-to-end home loan acquisition and go-to-market activity with a strong creative and media performance focus.
  • Work closely with Product, Brand, Compliance and various stakeholders to deliver world-class marketing campaigns with creative flair.
  • Lead and align agencies, internal teams and up to two Marketing Managers to deliver integrated home loan acquisition and go-to-market activity on time and on budget.

Matching Summary

Own and deliver end-to-end home loan acquisition and go-to-market activity with a strong creative and media performance focus.

Skills & Requirements

Must-have

  • Home loan acquisition and go-to-market
  • Creative and media performance focus
  • Strategy development, insights, creative, media, optimisation
  • Data-driven decision making and reporting
  • Customer acquisition and retention
  • Integrated marketing channels
  • Agency and internal team leadership

Nice-to-have

  • Proactive continuous improvement
  • Test and learn mindset
  • Customer-centric marketing initiatives
  • Courageous and exceptional marketing team

Key Requirements

  • 12 month secondment role
  • Depth and knowledge of ATL channel creative strategy
  • Through-the-line marketing strategy and execution
  • Experience in paid media strategy and execution
  • Digital marketing and performance marketing strategy
  • Highly developed project management skills
  • Analytical and communication skills
  • Financial services background
  • Understanding of financial services retail product

Work Rights

Not specified

Tailored Resume

Cover Letter