Customer Strategy & Segmentation Lead (trưởng Nhóm Chiến Lược & Phân Khúc Khách Hàng)
Prudential
8-12 years experience in customer strategy
Life insurance or financial services background
Advanced analytics and data segmentation skills
The role is responsible for defining the enterprise-wide customer strategy to maximize lifetime value, retention, and growth through data-driven insights
Job Summary
The role is responsible for defining the enterprise-wide customer strategy to maximize lifetime value, retention, and growth through data-driven insights.
Candidates will lead cross-functional collaboration with marketing, distribution, product, and digital teams to embed customer-centric strategies across the business.
Prudential offers a culture that celebrates diversity and inclusion while supporting career ambitions to connect, grow, and succeed.
Matching Summary
The role is responsible for defining the enterprise-wide customer strategy to maximize lifetime value, retention, and growth through data-driven insights.
Skills & Requirements
Must-have
8-12 years experience in customer strategy
Life insurance or financial services background
Advanced analytics and data segmentation skills
Nice-to-have
Master's degree preferred
CLV modeling and journey design exposure
Strong stakeholder management capabilities
Key Requirements
Bachelor's degree required; Master's plus
8-12 years relevant industry experience
Understanding of life insurance products and regulations