Digital/media Strategist

KXAN

Digital media strategy
Paid media execution
Campaign performance analysis
You will play a key role on KXAN’s Advertising team—supporting tactical execution and implementation, contributing to client strategy, and helping analyze performance across a high-volume portfolio of advertisers

Job Summary

  • You will play a key role on KXAN’s Advertising team—supporting tactical execution and implementation, contributing to client strategy, and helping analyze performance across a high-volume portfolio of advertisers.
  • You’ll help bring full-funnel plans to life using tools like: Website Creation, SEO, SEM, Programmatic, OTT/CTV, Display, Pre-Roll, and Paid Social—often layered with the reach and storytelling power of TV and commercial production.
  • You’ll be joining a team that’s combining modern digital performance marketing with the reach, credibility, and creative horsepower of one of Austin’s most recognized media brands.

Matching Summary

You will play a key role on KXAN’s Advertising team—supporting tactical execution and implementation, contributing to client strategy, and helping analyze performance across a high-volume portfolio of advertisers.

Skills & Requirements

Must-have

  • Digital media strategy
  • Paid media execution
  • Campaign performance analysis
  • Digital ecosystem knowledge
  • Google Ads and Meta Business Manager proficiency

Nice-to-have

  • Building process and sharpening strategy
  • Adaptability to platform changes
  • Cross-team collaboration skills
  • Client-facing presentation skills

Key Requirements

  • 2-4 years of experience in digital media strategy
  • Working knowledge of OTT/CTV, programmatic, paid social, paid search, display/video
  • Strong analytical and reporting skillset
  • Proficient with Google Ads, Meta Business Manager, Google Analytics

Work Rights

Not specified

Tailored Resume

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