Senior Martech Consultant (braze)

Merkle

München, Germany
Hybrid
Braze implementation and configuration
Marketing automation technologies
Customer journey design
The Senior MarTech Consultant leads and supports the implementation of Braze and other marketing automation technologies for global clients, translating business requirements into actionable solution designs

Job Summary

  • The Senior MarTech Consultant leads and supports the implementation of Braze and other marketing automation technologies for global clients, translating business requirements into actionable solution designs.
  • Responsibilities include designing cross-channel customer journeys, leading MarTech solution design, and advising clients on the effective use of Braze features.
  • Merkle offers a collaborative culture, global reach with local expertise, and benefits such as volunteering days, wellness days, and a learning allowance.

Matching Summary

The Senior MarTech Consultant leads and supports the implementation of Braze and other marketing automation technologies for global clients, translating business requirements into actionable solution designs.

Skills & Requirements

Must-have

  • Braze implementation and configuration
  • Marketing automation technologies
  • Customer journey design
  • Cross-channel campaigns
  • Data schema definition
  • HTML, SQL, Liquid templating

Nice-to-have

  • Strategic development of MarTech capabilities
  • Collaborative problem-solving
  • Mentoring junior team members
  • Client-facing workshops and pitches

Key Requirements

  • 2+ years hands-on Braze experience
  • Digital marketing concepts knowledge
  • Familiarity with data layers and CDPs
  • Fluent in German and English

Work Rights

Not specified

Tailored Resume

Cover Letter