Campaign Director, Cio Persona

Workday

Pleasanton, CA, USA
Base: $170,600 - $255,800 usd (pleasanton); bonus/...
Hybrid (50% in-office or field interactions quarterly)
10+ years global b2b marketing experience
8-10+ years marketing to cios
Complex matrixed organization experience
Workday is seeking a Campaign Director for the CIO Persona role to lead their global go-to-market strategy for enterprise IT buyers. This senior-level position requires extensive experience in B2B marketing, particularly in enterprise technology, with a focus on crafting compelling narratives around AI and technology solutions. The role emphasizes collaboration across various teams to drive integrated campaigns that resonate with target audiences

Job Summary

  • This role defines and drives Workday's global go-to-market campaign positioning the company as the definitive leader in enterprise AI for CIOs.
  • The successful candidate will operate as a strategic hub aligning Product Marketing, Brand, Creative, Digital, and Regional teams across 20+ markets.
  • Workday offers a flexible work approach requiring at least 50% time in-office or field while providing trust to take risks and tools to grow.

Matching Summary

Match Score: 85

Workday is seeking a Campaign Director for the CIO Persona role to lead their global go-to-market strategy for enterprise IT buyers. This senior-level position requires extensive experience in B2B marketing, particularly in enterprise technology, with a focus on crafting compelling narratives around AI and technology solutions. The role emphasizes collaboration across various teams to drive integrated campaigns that resonate with target audiences.

Salary

Base: $170,600 - $255,800 USD (Pleasanton); Bonus/Equity: Eligible for Workday Bonus Plan and annual refresh stock grants; Benefits: Comprehensive benefits package including flexible work options

Skills & Requirements

Must-have

  • 10+ years global B2B marketing experience
  • 8-10+ years marketing to CIOs
  • Complex matrixed organization experience
  • Full-funnel campaign orchestration
  • AI and enterprise technology trends

Nice-to-have

  • Executive presence and influence skills
  • Sun-drenched optimism and drive
  • Cross-functional player-coach approach
  • Data-driven proactive optimization mindset

Key Requirements

  • 10+ years leading global B2B marketing campaigns
  • 5+ years in complex matrixed organizations
  • Experience with Salesforce, Marketo, Tableau tech stack

Work Rights

Not specified

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