Global Brand Director Lcm - R&i

AstraZeneca

Gaithersburg, MD, US
Base: $231,988.80 - $347,983.20; bonus/equity: eli...
Hybrid
Develop promotional brand strategy
Lead new indication launch
Leverage market research and patient insights
Lead the development of a potential new indication promotional brand strategy and materials for a new customer group to grow the brand as a market leader

Job Summary

  • Lead the development of a potential new indication promotional brand strategy and materials for a new customer group to grow the brand as a market leader.
  • Collaborate intensively with multiple functional teams, including medical affairs, commercial, sales, market development, and advocacy, to align the brand narrative with emerging evidence and ensure cohesive implementation of strategies.
  • The annual base pay for this position ranges from $231,988.80 to $347,983.20, with eligibility for various incentives and benefits.

Matching Summary

Lead the development of a potential new indication promotional brand strategy and materials for a new customer group to grow the brand as a market leader.

Salary

Base: $231,988.80 - $347,983.20; Bonus/Equity: eligibility for various incentives and equity-based awards; Benefits: qualified retirement programs, paid time off, health, dental, and vision coverage

Skills & Requirements

Must-have

  • develop promotional brand strategy
  • lead new indication launch
  • leverage market research and patient insights
  • engage with competitive intelligence
  • collaborate with multiple functional teams
  • craft persuasive promotional materials

Nice-to-have

  • entrepreneurial and thinking big
  • swift to action and confident to lead
  • curious about what science can do
  • innovative thinking and bold ideas
  • work in ambiguity and simplify complexity

Key Requirements

  • Bachelor's Degree in business, marketing, or sciences
  • 10+ years pharmaceutical commercial experience
  • Proven track record in developing and executing brand strategies
  • Robust understanding of commercial strategy
  • Experience in respiratory and/or immunology therapeutic area
  • Broad commercial experience including pre-launch and launch

Work Rights

Not specified

Tailored Resume

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