Digital Customer Engagement Principal

AIA Group

Makati, Philippines
Digital product management
Customer self-service portal
Agile methodologies
This leadership role is accountable for the strategic direction, performance, and continuous evolution of the customer self-service portal, AIA+, ensuring the platform provides value to AIA PH and BPI AIA

Job Summary

  • This leadership role is accountable for the strategic direction, performance, and continuous evolution of the customer self-service portal, AIA+, ensuring the platform provides value to AIA PH and BPI AIA.
  • The incumbent will champion digital transformation initiatives that enhance customer experience, drive operational efficiency, and deliver measurable business impact.
  • Oversee the end-to-end product lifecycle, from ideation to deployment, in partnership with the Digital Customer Tribe (for AIA+), Group Vitality / Amplify Health / local IT (for Vitality) and governance teams.

Matching Summary

This leadership role is accountable for the strategic direction, performance, and continuous evolution of the customer self-service portal, AIA+, ensuring the platform provides value to AIA PH and BPI AIA.

Skills & Requirements

Must-have

  • Digital product management
  • Customer self-service portal
  • Agile methodologies
  • Product roadmap development
  • Stakeholder management

Nice-to-have

  • Customer-centric innovation
  • UX/UI guidance
  • Industry benchmarking
  • Change management leadership

Key Requirements

  • Bachelor’s Degree in Communications, Business, Marketing, UX Design, or IT-related program
  • At least 5 years’ experience in digital product management
  • Proven track record in launching and scaling web or mobile customer portals or apps
  • Strong Verbal and Written Communication Skills
  • Strong organizational and planning skills
  • Excellent leadership and stakeholder management skills
  • Basic knowledge in Adobe Photoshop or Illustrator, MS Powerpoint or Keynote

Work Rights

Not specified

Tailored Resume

Cover Letter