Digital Marketing And Analytics Strategist

Penn State Outreach

Unknown
Base: $61,800.00 - $89,600.00; bonus/equity: not s...
Hybrid
Digital marketing analytics management
Seo and keyword research
Google ads campaign management
Penn State Outreach amplifies the University’s land-grant impact through community partnerships, experiential learning, and diverse programming that reverberates within and extends beyond the borders of Pennsylvania

Job Summary

  • Penn State Outreach amplifies the University’s land-grant impact through community partnerships, experiential learning, and diverse programming that reverberates within and extends beyond the borders of Pennsylvania.
  • This role is responsible for managing analytics platforms, campaign tracking, SEO, paid media, and reporting dashboards to ensure that all digital initiatives are measurable, effective, and aligned with organizational goals.
  • Penn State provides a competitive benefits package including comprehensive medical, dental, vision coverage, robust retirement plans, paid time off, and a generous 75% tuition discount for employees and eligible family members.

Matching Summary

Penn State Outreach amplifies the University’s land-grant impact through community partnerships, experiential learning, and diverse programming that reverberates within and extends beyond the borders of Pennsylvania.

Salary

Base: $61,800.00 - $89,600.00; Bonus/Equity: Not specified; Benefits: Comprehensive medical, dental, vision, retirement plans, paid time off, tuition discount

Skills & Requirements

Must-have

  • digital marketing analytics management
  • SEO and keyword research
  • Google Ads campaign management
  • Google Analytics and Tag Manager
  • paid media optimization
  • dashboard and reporting development

Nice-to-have

  • collaboration with cross-functional teams
  • training staff on analytics tools
  • knowledge of GDPR and CCPA compliance
  • experience with A/B testing and heatmaps
  • email marketing integration
  • budget monitoring and campaign expenditure

Key Requirements

  • Bachelor's Degree
  • 3+ years relevant experience
  • Authorized to work in the U.S.

Work Rights

Authorized to work in the U.S.

Tailored Resume

Cover Letter