Senior Paid Media Specialist, Paid Search

Thomson Reuters

Base: $74,200 - $137,800 usd; bonus: eligible for ...
Hybrid (2-3 days a week in the office)
Google ads and bing ads expertise
Lead generation and pipeline attribution
Structured a/b testing on audiences and creatives
Thomson Reuters is seeking a Senior Paid Media Specialist to lead strategy and execution across various paid media channels, focusing on driving qualified leads for their B2B solutions. The ideal candidate will possess hands-on experience with platforms like Google Ads and Bing Ads, along with strong analytical skills to measure performance and optimize campaigns

Job Summary

  • This role requires owning the full-funnel demand generation strategy to drive qualified leads and pipeline for B2B solutions.
  • The company offers a hybrid work model with flexibility including up to 8 weeks of work from anywhere per year.
  • Employees receive comprehensive benefits including two company-wide Mental Health Days off, tuition reimbursement, and access to an Employee Stock Purchase Plan.

Matching Summary

Match Score: 85

Thomson Reuters is seeking a Senior Paid Media Specialist to lead strategy and execution across various paid media channels, focusing on driving qualified leads for their B2B solutions. The ideal candidate will possess hands-on experience with platforms like Google Ads and Bing Ads, along with strong analytical skills to measure performance and optimize campaigns.

Salary

Base: $74,200 - $137,800 USD; Bonus: Eligible for Annual Bonus based on performance; Benefits: Comprehensive health, dental, vision, 401k match, and wellness programs

Skills & Requirements

Must-have

  • Google Ads and Bing Ads expertise
  • Lead generation and pipeline attribution
  • Structured A/B testing on audiences and creatives
  • Adobe Analytics or Google Analytics proficiency
  • Budget pacing and CPL/CPA target management

Nice-to-have

  • Experience with ChatGPT ads experimentation
  • ABM program collaboration history
  • LinkedIn Marketing Solutions certification
  • Cross-functional partnership with sales teams
  • Executive-ready reporting skills

Key Requirements

  • 3-5 years hands-on paid media experience
  • Bachelor's degree in Marketing or Business
  • Google Ads certification required
  • Direct platform ownership for lead generation

Work Rights

Not specified

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