Assistant Director Of Digital And Email Marketing, Department Of Athletics
Wake Forest University
Winston Salem, NC, United States
On-site
Develop and execute strategic plans
Eloqua marketing automation platform
Digital marketing campaign execution
Wake Forest University is seeking an Assistant Director of Digital and Email Marketing for its Department of Athletics. The role involves developing and executing digital and email marketing strategies to engage fans and the community
Job Summary
Develop and execute strategic plans for email and digital communications, incorporating diverse messaging, segmentation, and forms of communication with direction from supervisor.
Create and distribute emails to fans, season ticket holders, donors, and alumni, using Eloqua marketing automation platform.
Regularly analyze performance of emails and other digital communications and provide strategic recommendations for continued improvement.
Matching Summary
Match Score: 75
Wake Forest University is seeking an Assistant Director of Digital and Email Marketing for its Department of Athletics. The role involves developing and executing digital and email marketing strategies to engage fans and the community.
Skills & Requirements
Must-have
Develop and execute strategic plans
Eloqua marketing automation platform
Digital marketing campaign execution
Analyze performance of communications
Nice-to-have
Work effectively with diverse constituents
Collaborate with outside agencies
Work occasional evenings and weekends
Key Requirements
BA/BS degree required
Minimum of one-year experience
Experience in or exposure to athletics preferred
Strong interpersonal and communication skills
Proven expertise in communications
Extensive computer skills
Expertise in Microsoft Office Suite
Basic working knowledge of Adobe Creative Suite
Exceptional organizational skills
Ability to set and meet deadlines
Ability to solve problems
Ability to develop constructive working relationships