Director, Marketing Analytics

KLOOK TRAVEL TECHNOLOGY PTE. LTD.

Singapore
Not specified (assumed to be hybrid based on industry standards).
12+ years of experience
6-8 years marketing analytics
Sql proficiency (bigquery)
Klook Travel Technology Pte. Ltd. is seeking a Director of Marketing Analytics in Singapore to lead and shape their marketing analytics function. This senior role involves building frameworks for data-driven decision-making and collaborating with various teams to optimize investments and marketing performance

Job Summary

  • This newly created role involves building the foundations of marketing measurement, experimentation, and planning from the ground up.
  • The successful candidate will own the global marketing measurement framework, including funnel definitions, KPI hierarchy, and performance scorecards across channels.
  • Klook offers a fast-paced, high-growth environment with the opportunity to shape the team structure and operational model for global marketing analytics.

Matching Summary

Match Score: 85

Klook Travel Technology Pte. Ltd. is seeking a Director of Marketing Analytics in Singapore to lead and shape their marketing analytics function. This senior role involves building frameworks for data-driven decision-making and collaborating with various teams to optimize investments and marketing performance.

Skills & Requirements

Must-have

  • 12+ years of experience
  • 6-8 years marketing analytics
  • SQL proficiency (BigQuery)
  • A/B testing and incrementality
  • Multi-touch attribution modeling
  • Media mix modeling expertise
  • BI tools (Tableau/Looker)

Nice-to-have

  • Asian language skills
  • High-growth consumer tech background
  • E-commerce domain knowledge
  • Strong stakeholder management
  • Test-and-learn culture promotion

Key Requirements

  • 12+ years total experience
  • 6-8 years in marketing analytics
  • Advanced SQL and BI tool skills
  • Experience with attribution models
  • Fluent in English

Work Rights

Not specified

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