Johnson & Johnson is seeking a Product Manager for Consumer Marketing for their TREMFYA GI team in Horsham, Pennsylvania. The role focuses on leading Direct-to-Consumer initiatives within the inflammatory bowel disease market, requiring collaboration with various stakeholders and external partners
Job Summary
This position is responsible for leading and implementing Direct-to-Consumer (DTC) and Patient initiatives within the inflammatory bowel disease (IBD) market.
Lead external creative agencies and media partners in planning, executing, and optimizing DTC marketing programs across media channels, with a focus on Spanish-language activations.
Partner efficiently with internal stakeholders and cross-functional teams—including Regulatory, Medical, and Legal—to ensure timely and compliant review and approval of promotional materials.
Matching Summary
Match Score: 85
Johnson & Johnson is seeking a Product Manager for Consumer Marketing for their TREMFYA GI team in Horsham, Pennsylvania. The role focuses on leading Direct-to-Consumer initiatives within the inflammatory bowel disease market, requiring collaboration with various stakeholders and external partners.
Skills & Requirements
Must-have
Consumer Marketing
Direct-to-Consumer (DTC) initiatives
Spanish-language activations
patient advocacy partnerships
cross-functional team collaboration
AI as an enabler
Nice-to-have
creative and enthusiastic
strong analytical skills
excellent business insight
highly accountable
strong project planning
Key Requirements
Bachelor's degree required
Minimum of 3 years business experience
Immunology experience preferred
Marketing, advertising, sales, or related fields experience preferred