Sbm/bm-dato Bc-上海

AstraZeneca

Shanghai, China
Customer insights and market data analysis
Brand plan and execution development
Sales team support and product training
Deep understanding of customer insights and marketing research objectives to identify needs and provide clear briefs to agencies

Job Summary

  • Deep understanding of customer insights and marketing research objectives to identify needs and provide clear briefs to agencies.
  • Develop brand plans (BP), brand execution plans (BEP), and long-range plans (LRP) by gathering market data, conducting situation analysis, and developing forecasts.
  • Support sales teams by coordinating product training, developing campaigns, presenting strategies, and evaluating promotional material effectiveness.

Matching Summary

Deep understanding of customer insights and marketing research objectives to identify needs and provide clear briefs to agencies.

Skills & Requirements

Must-have

  • customer insights and market data analysis
  • brand plan and execution development
  • sales team support and product training
  • product knowledge and therapeutic area expertise
  • market dynamics and competitor analysis

Nice-to-have

  • global AZ network building
  • KOL interaction and trend awareness
  • inclusive and diverse team environment

Key Requirements

  • Deep understanding of customer insights
  • Develop brand plan (BP), brand execution plan (BEP) and long range plan (LRP)
  • Supports Sales team to deliver sales objectives & activities
  • Demonstrates deep understanding of product knowledge and therapy area knowledge

Work Rights

Not specified

Tailored Resume

Cover Letter