Data & Analytics Strategy Executive

Dentsu Aegis Network

Santiago, Chile
Not specified
Ga4 funnel analysis and drop-offs
Hotjar or microsoft clarity heatmap interpretation
A/b testing design and execution with vwo
Dentsu Aegis Network is seeking a Data & Analytics Strategy Executive in Santiago, Chile, with a focus on user behavior analysis and the ability to combine qualitative and quantitative data into actionable insights. The role involves optimizing client programs through data analysis, experimentation, and clear communication of findings

Job Summary

  • The role involves collaborating with the analytics team to execute optimization programs for clients across various industries.
  • Candidates will analyze user journey frictions using heuristic analysis, conversion funnels in GA4, and behavioral data from Hotjar or Clarity.
  • Responsibilities include designing A/B tests, documenting experimental results, and presenting clear findings to non-technical stakeholders.

Matching Summary

Match Score: 78

Dentsu Aegis Network is seeking a Data & Analytics Strategy Executive in Santiago, Chile, with a focus on user behavior analysis and the ability to combine qualitative and quantitative data into actionable insights. The role involves optimizing client programs through data analysis, experimentation, and clear communication of findings.

Skills & Requirements

Must-have

  • GA4 funnel analysis and drop-offs
  • Hotjar or Microsoft Clarity heatmap interpretation
  • A/B testing design and execution with VWO
  • ICE or PXL hypothesis prioritization frameworks
  • Qualitative and quantitative data synthesis

Nice-to-have

  • Strong UX and consumer psychology knowledge
  • Excellent visual communication skills for non-technical audiences
  • Critical thinking and attention to detail
  • Experience with FullStory or similar session recording tools

Key Requirements

  • Basic knowledge of GA4 events and exploration reports
  • Understanding of applied statistics including significance and confidence intervals
  • Formal training or experience in behavior analysis tools

Work Rights

Not specified

Tailored Resume

Cover Letter