Associate Director, Haematology And Cell Therapy Marketing Brand Lead, Uk & Ireland
Bristol Myers Squibb
United Kingdom
50% onsite
Hematology and cell therapy portfolio
Uk & ireland market expertise
P&l ownership and management
This role owns the fully loaded P&L, including promotional field teams, and is accountable for brand strategy, launch excellence, and commercial performance across the UK and Ireland
Job Summary
This role owns the fully loaded P&L, including promotional field teams, and is accountable for brand strategy, launch excellence, and commercial performance across the UK and Ireland.
The role spans a multi-asset, multi-indication portfolio across oral therapies and highly complex cell therapies, carrying direct accountability for field team leadership and performance.
Success requires orchestration of cross-functional teams, field teams, and external stakeholders to deliver launch excellence within evolving access environments.
Matching Summary
This role owns the fully loaded P&L, including promotional field teams, and is accountable for brand strategy, launch excellence, and commercial performance across the UK and Ireland.
Skills & Requirements
Must-have
Hematology and Cell Therapy Portfolio
UK & Ireland Market Expertise
P&L Ownership and Management
Cross-functional Team Leadership
Launch Excellence in Oncology/Hematology
Omnichannel Marketing Strategy
Nice-to-have
Transforming patient lives through science
Fostering a leadership culture
Navigating complex supply challenges
Building long-term franchise value
Collaborating with global HQ
Key Requirements
10+ years pharmaceutical management experience
Significant Oncology/Hematology experience
Experience launching Oncology/Hematology brands
In-depth UK and Ireland market knowledge (NHS & HSE)
P&L/budget management experience
Familiarity with customer journeys (HCP, Patient, Payor)